Pay Per Click Marketing

Pay Per Click (PPC) marketing is a marketing technique used on many websites and search engines where advertisers pay when a user clicks on an ad to visit the advertiser's website. Advertisers bid on keywords or phrases that they believe their target market would search for when they are looking for a service or product. When a web user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page.

There are many different pay per click marketing services available on the internet with each having many different advertising methods as well as marketing tools such as sale conversion statistics.