Graphic design is the process of communicating visually using text and images to present information. A graphic designer utilizes a variety of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. The general term graphic design applies to the wide range of fields from advertising to journalism to entertainment. At General Web Technologies we are focused on graphic web design which brings all of the aspects of graphic design together into forming your web pages.

Graphic Designer

A graphic designer (also known as a graphic artist) is a professional within the graphic design and graphic arts industry to create pieces of work using the tools of graphic design. A graphic designer creates the graphics primarily for published, printed or electronic media. A core responsibility of the designer's job is to present information in a way that is both accessible and aesthetic.

On the Web

Design on the web is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. The design of most pages on the Web use HTML, XHTML and CSS. Many sites today also integrate various forms of dynamic, interactive content using E-Commerce, and server-side languages such as ASP.NET. Often web design is confused with web development, they are in fact two related but, strictly speaking, separate areas in the creation of a web page. In a well formed web site, web development (which involves web server configuration, writing web applications, and server security) is kept separate from web design because the disjointing of design and function is generally considered to be good practice.

Look and Feel

The look and feel of a web site comprises aspects of its design, including elements such as colors, shapes, layout, and typefaces (the "look"), as well as the behavior of dynamic elements such as buttons, boxes, and menus (the "feel"). The term look and feel is predominately used in reference to web sites. It is often considered to be best practice to programmatically separate the look and the feel of a web site so that one may be changed without affecting the other. Another important purpose of the look and feel of a web site is that all of the pages should have the same look and feel so a user intuitively knows how to navigate on any page.

Design of Graphics

A major part of composing the graphic design of a web site is the creation of personalized graphics for use throughout the web site. A graphic design is a piece of artwork that conveys meaning about something while still looking aesthetically pleasing. These graphics can be plain text arranged in an eye catching manner or they could also be completely devoid of any text but still has some relation to the subject matter. Our graphic logo with GWT and the Hibiscus flower is a great example of a personalized graphic. These subtle nuances can make all the difference in the world in keeping you unique among the millions of pages in the World Wide Web.