Adobe Flash

Adobe Flash, also known as Flash, is a type of web friendly media player that allows small download sizes for relativity large applications and media plugins. It attains this effect by using a combination of vector and raster graphics.

Adobe Reader

Adobe Reader is a downloadable program which allows the user to read PDF files.

AJAX

AJAX is shorthand for "Asynchronous JavaScript and XML." It is a development technique used for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change. This is intended to increase the web page's interactivity, speed, functionality, and usability.

ASP.NET

ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

Blog

A blog (short for web log) is a website where entries are written in chronological order and displayed in reverse chronological order. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.

C#

C# is an object-oriented programming language developed by Microsoft as part of Microsoft's .NET initiative. C# has a procedural, object-oriented syntax based on C++ that includes aspects of several other programming languages with a particular emphasis on simplification.

Copy

In traditional and online advertising, copy generally refers to the output produced by "copywriters" who are employed to promote a business, product or service. This act is called "copy-writing," which may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Also referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on a web page.

CSS:Cascading Style Sheets

Cascading Style Sheets (CSS) is a web programing language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML. It allows the web developer to separate content from styling so that an entire page's look and feel can be changed all at once without changing the content.

Favicon

The Favicon is the small icon which appears in either the tab-bar of most internet browser windows or in the far upper left hand corner of the window.

Frequently Asked Questions (FAQ)

Hosting

An hosting service is a service that runs Internet servers, allowing organizations and individuals to serve content to the Internet. There are various levels of service and various kinds of services offered. A common kind of hosting is web hosting. Most hosting providers offer a combined variety of services. Web hosting services also offer an e-mail hosting service, for example. DNS hosting service is usually bundled with domain name registration.

HTML:Hypertext Markup Language

HTML, short for Hypertext Markup Language, is the predominant language for the creation of web pages. It provides a means to describe the structure of text-based information in a document and to supplement that text with interactive forms, embedded images, and other objects. HTML gives instructions to your internet browser on how to display web pages.

Internet Standard

An internet standard is a specification for networking technology or methodology that has been ratified as an open standard by the Internet Engineering Task Force (IETF) after undergoing substantial peer review.

Java

Java is the world's most popular open source programming language. The language, widely considered to be the most popular platform for web development, derives much of its syntax from C and C++ but has a simpler object model and fewer low-level facilities.

Javascript

JavaScript is a scripting language most often used for client-side web development. JavaScript was influenced by many languages and was designed to have a similar look to Java, but be easier for non-programmers to work with. The language is best known for its use in websites (as client-side JavaScript).

Landing Page

In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines.

Pay Per Click (PPC) Search Engine Marketing (SEM)

Companies such as Google and Yahoo offer PPC services. They will display your ad for your web site on their pages, as well as other web sites, and charge you for ever time a internet user clicks to go to your web site. This type of search engine marketing can deliver traffic to your web site immediately.

PHP: Hypertext Preprocessor

PHP (much like ASP.NET) is a reflective programming language originally designed for producing dynamic web pages. PHP generally runs on a web server, taking PHP code as its input and creating Web pages as output.

RSS:Real Simple Syndication

RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed", "web feed", or "channel" contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

SSL Certificate

An SSL Certificate is installed on a secure server (one that uses SSL encryption) to identify the merchant and to protect credit card and other sensitive information from being intercepted by a third party.

Web Application

In software engineering, a Web application or web-app is an application that is accessed with a Web browser over a network such as the Internet or an intranet. Web applications are popular due to the ubiquity of the browser as a client, sometimes called a thin client. The ability to update and maintain Web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity.

Web Page

A Web page or webpage is a resource of information that is suitable for the World Wide Web and can be accessed through a web browser. This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext links.

Web Site

A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet.

Web Site Optimization

The process of programming a web site as to maximize its chances of appearing high on a search engines results page for the keywords your customers are looking for.

XHTML

XHTML stands for Extensible HyperText Markup Language. XHTML is a language that has the same depth of expression as HTML, but also conforms to XML syntax. XHTML serves the same purpose of HTML but is more structured and thought to be more correct.

XML

XML, which stands for Extensible Markup Language, is a way of organizing data using meta-data.